Glow TV is excited to announce that from 17 November 2014, the channel will be available on MultiChoice’s DStv platform. South Africa’s first free to air channel to offer eastern-inspired content will launch on DStv channel 167.
The channel brings a wide range of high quality internationally produced programmes to South African audiences. Yusuf Nabee, Glow channel head, said: “Our ongoing research and focus groups show that many South Africans are interested in eastern-inspired content, and so we’re delighted to now be able to reach a wider audience through MultiChoice’s digital satellite TV service.”
He added that with nine different genres and 24 different shows, “Glow is unlike any other eastern channel, we’re an entertainment channel with broad appeal.”
The channel, owned by Kagiso Media, will be available on the DStv Family, Compact, Extra and Premium packages. Kagiso Media Deputy Group CEO Omar Essack explained, “The launch of the TV channel, a little more than a year ago, signaled the Kagiso Media group’s entry into television. Not only has this bold move to grow new market places presented South African viewers with a unique new entertainment option but it has further diversified our media offering for advertisers.”
Aletta Alberts, GM for Content for MultiChoice welcomed the addition of Glow to the DStv platform. “We know our customers will enjoy the eastern flavor that Glow will bring to their entertainment – they’ll now be able to tune into great shows like The Kumars at No 42 and the popular soapie Bade Ache Lagte Hai.”
In keeping with the wide variety on offer, Glow introduces genre themed weekday evenings – comedy Mondays, travel Tuesdays, lifestyle Wednesdays, talk Thursdays and crime/drama Fridays. To complement Glow’s launch on DStv, the channel will be adding 11 new shows to their line-up in the month of November 2014.
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