JOHANNESBURG, NOVEMBER 11th 2013 - Exciting changes have been happening at Nu Metro Cinemas that will bring a world class cinema experience to all its complexes in time for the December holidays.
By the end of November 2013 all 149 of the projectors at Nu Metro will be 100% digital, meaning their customers will now get the latest world class sound and visual experience as provided by their Belgium equipment partners Barco – the world leaders in cinema projection.
As part of this digital conversion Barco has also offered the use of three 3D sound systems. Called Auro, these 3 systems are 3 of only 150 in the world and give you the most unparalleled immersive sound experience. Auro is due for installation at the Nu Metro complexes in Hyde Park Johannesburg, Pavilion in Durban and at the V & A Waterfront inCape Town in January 2014.
As part of this roll out process, Nu Metro is installing another 50 x 3D screens, equipped with RealD 3D technology, to its circuit across the country.
In addition to these exciting technology changes, Nu Metro launched a new VIP cinema concept called Scene. Customers at both Nu Metro V&A and Pavillion can enjoy this luxurious offering from today.
Scene – Nu Metro Cinemas’ new supreme luxury cinema and lounge.
Selected screens in these complexes have been refurbished with luxurious fully reclining leather chairs, offering plenty of space to watch your movie in ultimate comfort.
Scene also boasts its own exclusive lounge where you can relax and enjoy a drink from the bar ranging from alcoholic beverages to fresh fruit juice, tea’s or coffee’s. Delicious light meals are also available from our exclusive menu, offering specialised, freshly prepared gourmet sandwiches, burgers platters and decadent desserts. For those with a sweet tooth and an eye on tradition, a wide range of confectionary popcorn and soda is still available.
“Nu Metro Cinemas is a progressive cinema business with a true focus on delivering a premium entertainment experience. We will continue to innovate our offering so that South Africans get the world class cinema offering they deserve.” says Luke Roberts the Nu Metro Cinemas General Manager . “Our VIP offering, Scene, is the first of its kind in South Africa and a concept that has worked extremely well overseas.
About Nu Metro Cinemas
Nu Metro Cinemas operates 19 cinemas throughout the country. The cinema chain currently has 149 screens across its circuit and boasts sites such as Canal Walk & V&A Waterfront in Cape Town, The Pavilion in Durban, in Pretoria, and Emperor’s Palace, Hyde Park Shopping Centre & Clear Water Mall in Johannesburg.
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2011.